Expo 2020 Dubai

FlowLab - Brief

Design a game that challenges students to implement new innovations in trade logistics to make DP World’s carbon neutral goal a reality.

The faster and more sustainably they work, the lower the carbon footprint drops.

Client: Dubai Expo
Direction: The Open Lab UK

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Challenges

Balancing the UI to align seamlessly with the gameplay narrative and ensuring it is both challenging and enjoyable for children.

Communicating key educational messages on sustainability and carbon emissions through the UI design.

Navigating the integration of physical and digital elements within the project framework.

Adhering to brand guidelines while maintaining creative flexibility.

My Involvement

Led UI design throughout the project, from inception to completion.

Provided technical team with necessary assets for the interactive experience.

Ensured UI harmonized with gameplay narrative and conveyed educational messages.

Fused physical and digital elements seamlessly.

Adhered to brand guidelines, requiring meticulous attention and creative finesse.