Knowledge and Partnership bridges
Brief
I was the Creative Director of a new national initiative of the Greek Government entitled: "Bridging the distance using knowledge".
The overarching goal was to transform a simple concept into a robust social platform that would connect and engage a diverse user base, resulting in an active community of over 5000 users worldwide. This initiative aimed to leverage knowledge as a bridge, fostering connections and collaboration on a national and global scale.
Client: National Documentation Centre of Greece
Part of the marketing campaign was a TV ad, which I directed. It had great response and we got hundreds of new members signing up on the platform.
Challenges
Undertaking the initiative came with inherent challenges, primarily revolving around resource constraints and time pressures. With limited resources, the challenge was to not only conceptualize but also execute a comprehensive visual language for the initiative. Tight deadlines required efficient project management to ensure timely delivery of the social platform. Additionally, the dynamic nature of a social platform demanded constant adaptation and responsiveness to user needs. Effective communication played a crucial role, from presenting concepts to marketing teams, stakeholders and clients, to coordinating with developers. Establishing a consistent brand journey across diverse user experiences and platforms was a key challenge in the evolution of the project.
My Involvement
In my role as Creative Director, I played a pivotal part in bringing the initiative to life. I led the creation of the initiative's visual language, designing the website and social networking platform. My responsibilities extended to shaping, updating, and reviewing content for end-to-end user journeys, contributing significantly to the evolution of the design system and the establishment of patterns. Emphasizing responsive design, I ensured a seamless user experience across both web and mobile platforms. Managing my workload involved constant communication, presenting concepts to marketing teams and clients, coordinating with developers, and maintaining consistent communication with the entire team. Through these efforts, I contributed to the successful establishment of a vibrant and engaged community, fulfilling the initiative's goal of bridging distances using knowledge.