History of Hasselblad

Brief

Produce a short movie for Hasselblad, commemorating the launch of a new camera. The objective was to narrate the captivating journey of Hasselblad, detailing its inception and evolution to its present standing. The challenge lay in encapsulating this brand narrative in a visually stunning and engaging manner to resonate with the audience.

Client: Aboud Creative, Hasselblad
Direction: Aboud Creative

Challenges

The primary challenge was operating within a tight deadline, intensifying the pressure to deliver a visually appealing and compelling narrative about Hasselblad's brand journey. The intricate challenge also extended to incorporating audio elements to enhance the overall cinematic experience, requiring meticulous coordination to ensure the project's success.

My Involvement

Assuming a pivotal role in this time-sensitive project, my involvement spanned the entire production process. Collaborating with another motion graphics artist, I worked diligently to encapsulate the essence of Hasselblad's brand journey. Operating under the constraints of a tight deadline, I also orchestrated the final assembly of the short movie, intricately weaving together visual and audio elements to present a captivating narrative for the launch of Hasselblad's new camera.