King Abdulaziz Center for World Culture (Ithra), Saudi Arabia

Crude Oil Reserves - Brief

The exhibition targets children aged 7–14, inviting them to interact with a touchscreen and participate in a concise quiz centered on world oil reserves. The dual-language exhibits, presented in Arabic and English, provide insights into the work of Saudi Aramco while contextualizing oil and gas operations within the framework of a sustainable energy model. The goal is to offer an engaging and educational experience that introduces young visitors to the concept of energy efficiency in an accessible manner.

Client: Saudi Aramco
Direction: New Angle Creative Digital Company

Challenges

The challenge was to design a user-centric interface that guided children through a seamless and enjoyable learning journey. This involved strategically placing interactive elements and incorporating animation cues that enhanced comprehension and made the educational process inherently enjoyable. The focus was on creating an interface that not only engaged users but also facilitated a smooth and delightful exploration of the subject matter.

My involvement

As a UI/UX designer to this project, my focus was on the detailed design and reference animation of the exhibit. I played a pivotal role in shaping the visual elements and user interface, ensuring that the content is both informative and visually engaging for the target audience. By collaborating closely with the development team, I worked to seamlessly integrate the animations into the touchscreen experience, aiming to create an interactive and memorable learning journey for young visitors.